At the 2020 EFFIE Awards, Salzburg-based sound branding agency Raven and Finch, in collaboration with Österreich Werbung, won gold for the audio guide app #RelatedToAustria. With this app, city tours become interactive experiences – such as a city tour of Vienna, where “Ludwig van Beethoven” auditorily guides guests personally through “his” metropolis.

In episode #6 we talk to Vera Steinhäuser about successful how digital brands can benefit from music.

Sensory brand agency Neue Unica put together a panel on The Sensory Future of Branding with international specialists within the field and we were happy to be part of it.

We received an Austriacus Award for our radio spot for Porsche Bank!

It was a pleasure talking about music and brands with Jason Blumer in his Businessology Show.

With our “Music brand pools” we help Atomic defining and delivering a stronger music profile for their content marketing efforts.

In episode #5 we are talking to Christian Salic who runs his own agency at the intersection of advertising, design and digital. We talk about radio and advertising and why good radio is more about seeing images than it is about listening.      

In episode #4 we talk to Franz Riebenbauer from Riebenbauer Design about how music plays a key role in the success of a branded space and why the sound of fear on a high-speed race car track is nearly silent.

In episode three we talk to Jakob Reisinger from Austrian brand ATOMIC. He will tell us why music contributes to the success of a piece of content production and why a strong music profile is an important part in differentiating your brand from your competitors. https://soundcloud.com/user-576172560/mfb-003-how-music-defines-the-success-of-your-content-production-with-jakob-reisinger-atomic  

Music is 50% of the impact in moving pictures and why humming a song can save lives.