In episode #4 we talk to Franz Riebenbauer from Riebenbauer Design about how music plays a key role in the success of a branded space and why the sound of fear on a high-speed race car track is nearly silent.

https://soundcloud.com/user-576172560/mfb-004-why-music-is-always-part-of-a-great-branded-space-experience-with-franz-riebenbauer